We provide a variety of UX Research and Design services that will help you and your team improve your product's user experience. Our services can be applied to both the development of new products as well as the continuous refinement of existing ones. Check out our list of services and subsequent examples below.
We develop User Flows allowing you and your team to visualize the various paths your users must take in order to reach their objectives while using your product. The ability to visualize these paths affords you the opportunity to rethink how they are designed so that they molded into paths of least resistance for your users. Further, User Flows are easily translated into Wireframes.
We create or translate User Flows into low-fidelity Wireframes. Wireframes include all the screens your users will see and interact with while using your product. Wireframes are a great way to visualize as well as User Test your product before committing to a high-fidelity Visual Design and/or full on development.
We translate low-fidelity Wireframes into high-fidelity compositions. Here, we can apply our own visual treatment or implement your existing style / branding.
We translate high-fidelity Visual Designs into animations that demonstrate the behavior of your product’s interface. Interaction Design outlines how the product should respond to user interactions. This includes button / field selection, transitions, notifications, etc… really any kind of change to the state of the UI that occurs during use.
We develop instructional material (i.e. step x step instructions, overviews, tutorials, etc.) to help your users understand and interact with your product.
We review and document every aspect of a given design direction (i.e. a product or prototype) using a set of heuristics (i.e. established, guiding principles based on design best practices and human cognition) to identify the strengths and weaknesses of said design direction. Heuristic Analyses are a great first line of defense against usability issues.
We develop a set of personas for you and your team to reference during design and development. Personas are fictional characters that reflect real-life user types and are based on user research into the needs, behavior, and attributes of your target audience.
We develop user stories to capture and catalog product features. User Stories are written from the perspective of your users and reflect the objectives / goals your users want to accomplish with a given feature. User Stories work great in agile development and will help your team think about features from the perspective of your users.
We help you and your team set up an infrastructure for continuous user experience research. Think of it as a pipeline drawing data from your users and pumping it to your product roadmap. This includes the mechanisms / tools needed for collecting, aggregating, analyzing, reporting, and tracking multiple forms of qualitative data.
We have multiple participants individually execute a set of predefined tasks with a given design direction. This allows us to identify if users will be able to reasonably complete the objectives that are intended to be completed with said design direction and, if not, what’s preventing or hindering them from doing so. Usability tests are also coupled with post-test interviews or surveys to gather additional feedback.
We observe multiple participants in their normal environment as they naturally interact with a given design direction. This allows us to identify those unforeseen usability issues that only occur under real-life circumstances and can not be flushed-out via QA testing, heuristic analysis, and usability testing. Field tests are also coupled with post-test interviews or surveys to gather additional feedback.
Interviews / Focus Groups
We moderate and document conversations with one or more participants. Here, participants answer a set of predefined questions regarding a design direction and/or openly discuss their experience with said design direction. Interviews and Focus Groups are a great way to gather feedback and hear about user needs and pain points.
We construct one or more surveys aimed at gathering information about your current or potential users including their feedback, needs, behavior, prioritization of potential features, etc. - really whatever you want to learn.