We take a highly customized approach with each of our clients and can assist with a variety of items including, but not limited to:


We develop a set of personas for you and your team to reference during design and development. Personas are fictional characters that reflect real-life user types and are based on user research into the needs, behavior, and attributes of your target audience. 


User Stories

We develop user stories to capture and catalog product features. User Stories are written from the perspective of your users and reflect the objectives / goals your users want to accomplish with a given feature. User Stories work great in agile development and will help your team think about features from the perspective of your users. 


Journey Maps & Flow Charts

We develop Journey Maps & Flow Charts that reflect your product's user experience holistically. Journey Maps & Flow Charts will allow you and your team to visualize the various paths your users must take in order to reach their objectives while using your product. The ability to visualize these paths affords you the opportunity to rethink how they are designed so that they molded into paths of least resistance for your users. 


UXR Infrastructure

We help you and your team set up an infrastructure for continuous user experience research. Think of it as a pipeline drawing data from your users and pumping it to your product roadmap. This includes the mechanisms / tools needed for collecting, aggregating, analyzing, reporting, and tracking multiple forms of qualitative data. 


Heuristic Analyses

We review and document every aspect of a given design direction using a set of heuristics (i.e. established, guiding principles based on design best practices and human cognition) to identify the strengths and weaknesses of said design direction. Heuristic Analyses are a great first line of defense against usability issues.


Usability Tests

We have multiple participants individually execute a set of predefined tasks with a given design direction. This allows us to identify if users will be able to reasonably complete the objectives that are intended to be completed with said design direction and, if not, what’s preventing or hindering them from doing so. Usability tests are also coupled with post-test interviews or surveys to gather additional feedback.


Field Tests

We observe multiple participants in their normal environment as they naturally interact with a given design direction. This allows us to identify those unforeseen usability issues that only occur under real-life circumstances and can not be flushed-out via QA testing, heuristic analysis, and usability testing. Field tests are also coupled with post-test interviews or surveys to gather additional feedback.


Interviews / Focus Groups

We moderate and document conversations with one or more participants. Here, participants answer a set of predefined questions regarding a design direction and/or openly discuss their experience with said design direction. Interviews and Focus Groups are a great way to gather feedback and hear about user needs and pain points.



We construct one or more surveys aimed at gathering information about your current or potential users including their feedback, needs, behavior, prioritization of potential features, etc. - really whatever you want to learn.


Information Architecture

We translate research findings into low-fidelity wireframes / prototypes. This could be simple adjustments to an existing product/feature or the layout to a new product/feature that research revealed is beneficial to users.


Instructional Material

We develop instructional material (i.e. step x step instructions, overviews, etc.) to aid users in their use of a design direction. Blockchain technology is setting forth many new design paradigms that users will need help understanding the first time around.


Visual Design

We turn any low-fidelity prototype or set of wireframes into high-fidelity comps.